Culture Connect Wales:
illustrated report

September 2023

VISUAL COMMUNICATION
Illustrated report
ILLUSTRATION



Social SCIENCES, INFORMATION ACCESSIBILITY,
FILM AND TV INDUSTRY, WALES

Elevating the stories

Being co-located at a coworking and incubator space can bring amazing opportunities for connection and growth that would not otherwise take place. Thisis how we started engaging with the team of Culture Connect Wales, a cultural consultancy arm of WatchAfrica dedicated to supporting diverse talent in the Film and TV industry in Wales. Recently, they’d commissioned a piece of research into the impact their activities over the two years of work in the film and TV industries in Wales has had on access, resources, and opportunities for Black and ethnically diverse people in Wales. The report, researched and written by DrSarah Younan, is full of amazing data and information about this organisations’s work and its impact. The issue, however,is that it is a block of text. Hard to parse out, hard to engage with at length and deeply.
That is where we come in. The first question is always “What can you do to make it more visually appealing?”. However visuals must serve the true goal: increase engagement, multiply impact.You have one chance to ensure your audience engages with information. Getting their attention back is harder a second time around. As such, whatever we create has to be eye-catching and communicate at a glance what the report is about in general before we get to the specifics. A report like this stands out in that it acts mostly as a compendium of stories from research participants. This kind of qualitative data has to be reflected and elevated. Considering that the stories were about the film industry, it was an obvious decision to reflect the most impactful stories and metaphors as if they were film storyboards.
While our team decided which stories would be elevated, the client had full input in the tone and direction these stories would take.The process resulted in some of our designs being dropped, while other specific stories to be included that we had not considered.Alongside these stories, our team developed unique Spot Illustrations on the theme of the film and tv industry, to give the report a stronger visual identity based on the existing CCW branding. As part of the project, the Client receives all these unique assets to use in any future project of their choice.

Spot illustration development.

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Encounters:
Creative Cardiff

This brief, Our Creative Cardiff, came about as the Covid-19 pandemic forced the creative industries alongside the rest of the country to go into lockdown.

INTERACTIVE MEDIA / STORYTELLING / CHARACTER DESIGN / TOURISM

Illustrated Report:
Culture Connect Wales

Culture Connect Wales has tasked us to elevate the qualitative data from their impact report in an illustrated document.

ILLUSTRATED REPORT / VISUAL COMMUNICATION / FILM & TV

Youth@Work:
Erasmus+

This conference was part of the Youth@Work Partnership, and it took place in Mersin, an agricultural and educational hub in southern Turkey in December 2019.

VISUAL JOURNALISM / INFOGRAPHIC / EVENTS / YOUTH OUTREACH