The brief asked us to educate the bank’s clients on how the digital banking platform worked, what services it provided, and to demonstrate just how easy to use it was. But more than that, we needed to make it apparent that shifting to a Credicorp Bank account was the right decision to make. The result was this short animatic that speaks for itself. But in Spanish because, you know, Latin American audience.
Creative Lead:
Roque Lagrotta